Make Sure You're in the Right Niche Any discussion of high-ticket sales marketing must first begin with niche selection. Get this wrong and you are going to waste your time, effort and money. This is non-negotiable. If you make a mistake with the niche that you pick to build your business on, you're going to fail. The truth is, not all niches pay the same. Niches are essentially subject matter categories involving your target audience’s problems, needs, or interests.
These are different subjects and they attract different audiences. Some audiences are willing to pay a lot of money. Other audiences are not as willing. Even within the high paying audiences, there is a question of timing. There are certain products and service categories that compel people to spend a lot of money right away.
