Twitter is a great place to market your business, and you can certain use it for free. Lots of people have made big fortunes using Twitter as one of their primary marketing channels without spending a dime, however the nature of social media requires a lot of time and effort invested to get good results if you don’t want to spend any money.
After all, time is money. But if you don’t want to spend so much time on Twitter, you can spend a little money and skip the huge time investment. Even if you enjoy Twitter, you can reach more people with advertising, expanding your organic reach through selective targeting.
