Color is immediate, emotional and memorable. Color brings forth feelings and emotions automatically (subconsciously) to your visitors. There isn’t anything we can do about this. Colors have an affect on each of us. There is still very little emphasis being placed on the importance and overall influence of color in the field of web page design. In fact, it still seems to be a lot of 'anything goes' atmosphere on the internet with regard to web design. But, there are many companies who have invested millions just to find out what color is right for their products & promotions. We can learn from them and follow their findings to help make the right choice in color on our sites to keep our visitors there longer and then make that sale.
So, before we begin with the simple steps, there are a few things that you must learn before you can apply these methods. I know you want to get started immediately but, be patient and all will be revealed. I do promise to not be too boring. ☺ Below I have included a clickable ‘Table of Contents’ so once you have read through the material you can reference individual sections quickly.
