It’s a brave new Internet world, and search engine optimization changes almost daily. In order to stay on top of the search rankings, you have to be prepared to adapt to the changes, employ new technology, find new tactics, and grow with the trends. The days of “if it’s not broke, don’t fix it” no longer apply. The fact is that when you look at a website now days, you have to evaluate it with the mindset that everything is broken, that it isn’t working, and apply new ideas to serve your customers better. In this course, I’ll discuss some of these new trends, as well as glossing over trends that still work, for the moment.
This is only a brief guide in the world of search engine optimization. These strategies will change. The best tool for 2017 and beyond isn’t hiring IT gurus or tech professionals, it’s not some random website that promises results, is your mindset. If you are willing to innovate, and continue to innovate, you will get the best results.
