Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the Internet is filled with millions, if not more, of individuals who are looking to meet other Internet users and develop friendships.
This gives you a great opportunity because you can get tap into groups and offer valuable advice and content that will get people interested in you and your business. All the elements of new media are definitely not suited to the hard sell. You have to get your personality across and let people get to know you, then you will attracts followers, friends that will turn into customers. Don’t be overwhelmed by the sheer number out there. Concentrate on one or two and see how you go. We did a test with a niche market and used MySpace only. The results were very good with hundreds of sign ups for our product.
