Internet marketing simply entails promoting your business on the web. Any marketing activity that is carried out online is considered ‘internet marketing’ and that includes: Search engine optimization (SEO) Content marketing Social media marketing PPC advertising Influencer marketing Press releases Email marketing And more…
These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers).
