Don't be afraid to learn from your enemies, as well as your online competitors. The old saying goes:”Keep your friends close, but your enemies closer.” And, that applies even more to online business competitors who can teach you how they get the results you want to get for yourself, without having to dig things up on your own. Of course, you can't just go up to a competitor and ask them for all their trade secrets. No one in their right mind would ever divulge the secrets to their business success, unless there was something in it for them. However, unlike old-fashioned corporate spying, online business spying does not require that you engage in surveillance training and illegal theft of company records. Instead, you can simply choose to put on your Internet spy glasses and walk the trail that your competitor has left you through many of the same Internet tools that you've used day in and day out, except this time, you will use them to keep tabs on your competitors activities online. WHAT KIND OF INFORMATION CAN YOU UNCOVER?
It may surprise you to know the types of information you can dig up online on your competitors' businesses. This can range from: Demographics Not sure who is the target demographic for your niche? Your competitor knows and that information is also available for you to uncover with just a click of a mouse. Popular Keywords If your competitor knows what Google keywords attract traffic and make money, wouldn't you want to know? This is a simple thing with various tools available that can quickly scan pages and let you know what keywords it finds. Who Links To Them The value of a website business is established by the number of incoming links and what ranking these links happen to be. There are a number of other variables, but you don't need to know all the details. You just will learn how to find out quickly who is linking to them and then seek to get the same link for your own website. What Products They Are Promoting You can find out about the types of products you might want to offer to make money, the same as your competitors. In addition, you can price or package them in a better format to beat your competitor at their own game!
