I could start by telling you about Twitter, and its 310 million users, but I am not going to because I don’t need to.
On my very first day, sitting in a university classroom, studying online marketing, I remember my professor saying, ‘you need to understand. We are not digital marketing; we are marketing in a digital world.’ Everyone is on social media, and I don’t need to tell you this, because, well, everyone is on it. It is a self-evident, selfperpetuating truth – okay, stay with me.
