Selecting a theme or topic should be the first step as all consequent actions should ideally lead back to this one established fact. With this clearly outlined it would also be easier to focus all attention and efforts to be aligned to this basic theme. Choosing a topic that would reflect the expertise and interests of the individual would then easily facilitate relevant information as most sites are set up with the intention of providing this. Using the law of supply and demand the individual should be able to make an informed decision on the function and niche that the site should be built around.
Providing information on matters that have market interest especially if it is a niche that in not currently very wide spread with information. Being able to provide reliable information and recommendations will definitely garner the interest thus creating a high volume of traffic to the site. If the site is based on the exchange of view points for a specific niche market, then the individual should be armed with as much information as possible. Ensuring the information is current is also another advantage to have or develop as being an authority within the niche chosen is beneficial. Being well informed will also create the platform for all interested parties to constantly visit the site for the latest information and here too there will be positive results of high traffic volume.
