Being a great copywriter is almost like having a secret super power. As a copywriter, you will be tasked with filling pages with content designed to describe products and services and convince the reader to buy or at least sign up for more information. If you become good at this, then you’ll have the ability to sway the hearts and minds of your visitors and get them to think exactly what you want them to think.
The web design is what attracts people to your page and the marketing is what helps them find it in the first place… but it’s the copywriting that will convince them to act once they get there. It is the final and most important piece of the puzzle.