Live streaming is poised to become very much the next ‘big thing’. This is an entirely new way to create content that allows us to communicate directly with an audience in a highly engaging manner. It’s new, it’s exciting and it’s still growing rapidly at this point.
As a digital marketer, this should all make you very excited. A large part of our job is to be able to spot emerging digital trends and to get there before anyone else. When we do this well, it enables us to capture an audience before the competition and potentially to find more effective ways to influence our customers and build our relationship.
