Copywriting, what is it and how come it matters? Well whether or not you’ve discovered it, you’ve read a few forms of sales copy at some time or another. You could be watching a TV commercial message, a net banner ad or simply reading a magazine insert, either way its copywriting.
Copywriting is the art of selling individuals something with words most especially. If you have to do your own copy then it may be a little intimidating and for the most part it appears a lot easier than it really is.
