Having a Facebook ad campaign that is effective involves more than just popping your ad on Facebook. Sure, occasionally you might get lucky and enjoy success from this type of Facebook ad campaign, but you can ensure regular success by creating ads that are effective using these 5 tips. #1 Mobile only ads – Around 75% of all Facebook users will access Facebook using a mobile device.
Facebook offers you the opportunity to create and manage mobile ads seperate. One strategy that many advertisers are using is to split their targeting between their mobile campaign and desktop campaign rather than creating a separate campaign for each. #2 Ads for your mobile app – If you have a mobile app for your brand, Facebook gives you the ability to track your app downloads. This is very effective! Especially if you want to create your own community. With each download you will be able to organically reach those users. As a new startup that is attempting to drive users that are engaged in their product there is tons of potential here.
