Internet marketing is a complicated venture. It is fraught with creative challenges, analytical work, and human interaction. It's hard to reduce, hard to explain, hard to simplify, and hard to teach correctly. There are so many moving parts in each Internet marketing campaign that providing people with a one-size-fits-all plan seems deeply misguided. It gives the impression that success in Internet marketing isn't a dynamic process. It ignores the fact that creating a real, successful business with actual customers isn't as easy as taking the parts of a shelf out of a box and assembling them according to the instructions. Being a successful Internet market is very different. It is not only about good plans, good principles, and good approaches, but it is also about flexibility, responsiveness, and dynamism. And that is exactly what I had in mind when I wrote this. Instead of giving you a "recipe" for success, I'm going to give you a set of rules that are general enough to get you results and to set you on a path, but can do so without straight jacketing you into a "business template," where there is no room for your own thought, creative freedom, and responsiveness.
In the following sections, I will reveal the 27 rules that I believe that all Internet marketers should follow because they will always bring results. Unlike other ebooks, this one won't attempt to stuff you into a rigid template. Instead, I will simply tell you what will work without mixing it with stuff that "might work" in certain situations. Some of it will be philosophical; some of it will be concrete. But, at the end of the day, all of it will help you to improve your mindset, your business, your relationships with your customers, and your bottom line.
