What Can Kindle Offer that Others Can’t? Believe it or not, but the most successful of authors – regardless if they are writing fiction or non-fiction – will be the first one to tell you that the title of this e-book is NOT a lie. In fact, they will have no qualms with telling you that they wish it was a lie, but it is not. You do not have to be a great writer to earn from writing e-books. And this guide will show you why and, more importantly, how you can do so. Why Target E-books for Kindle? Another thing you are probably wondering about is why you have to write an e-book for Kindle and not just for any e-book reader. Here are your answers, explained in cold hard facts and figures, which were provided in a 2010 news article with an interview of Jeff Bezos, CEO and founder of Amazon. • Sales of Kindle units tripled since Amazon reduced its price to $189 from the original $259, which means more potential readers for your e-books • Total sales of Kindle e-books tripled as well from the first 6 months of 2009 to the first 6 months of 2010; you can then safely assume that all those new Kindle owners are also actively buying e-books. • Kindle sales have outpaced sales for hardcovers • Amazon sells 143 Kindle e-books for every 100 hardcover prints sold • If you narrow the research to a monthly timeframe, Amazon actually sells 183 Kindle-ebooks for every 100 hardcover prints sold • Amazon’s hardcover sales begun over 15 years ago while they only started selling Kindle e-books forty-plus months ago; this means today’s generation (the income-earning generation!) is yours to target!
Note: Amazon carefully notes, however, that their hardcover sales are still steadily increasing. It just so happens that Kindle sales are growing more quickly.
So if you want to expand your writing career to print publishing, there is money in it, too – but it will be harder to earn. Apple’s iPad did not kill Kindle, which is probably much to the dismay of many news journalists who, for months after iPad’s 2010 release, gleefully predicted the death of Kindle in Steve Jobs’ hands If anything, Apple’s iPad can only increase the sales of Kindle since Amazon already has official Kindle applications out not just for Apple’s mobile devices but for the PC as well.
