I love loopholes. That’s exactly what buying expired domain names is – a big traffic loophole. It works because over time a domain has been built up - A mixture of time, money and know-how have been ploughed into it – and it draws in a good amount of traffic. But now, for whatever reason, that domain has expired. Where once there may have been a thriving website pulling income in from various sources, it no longer exists. And it’s up for grabs to the first person who recognized what a potential goldmine it is. We’ll look at why domains expire a little later (it’s not always because some dopey marketer forgot to renew it) but for now let’s look at the underlying concept behind obtaining free targeted traffic simply by scooping them up. Before we go on, I know some people may have moral objections behind purchasing expired domains, and that’s fine. After all, you’re taking advantage of a domain which has traffic coming into it because someone had invested a lot of time and/or money into it. From my perspective, I want you to understand that it’s my job to show my customers and newsletter subscribers genuine ways to make money online. That’s why I have to cover all legitimate topics provided that they are legal (which this is).
Now I’d like to introduce the concept of link popularity. When looking for an expired domain with ready made streams of traffic this is one factor that you must pay close attention to. An expired domain with plenty of backlinks is very likely to have a targeted stream of traffic built in to it.
