There has been a lot of talk as of late regarding taking online marketing skills to the offline world. I have been preaching the value of this for over a year and I thought that either no one agreed with me, or no one was listening to me. I still think no one was listening, but apparently, they agree with me and that’s enough for me. At least I feel somewhat vindicated now. To get back to the point, however, Internet Marketing has been a highly profitable industry, but seems to still be in ‘infancy’ compared to other industries of the world. Most Internet Marketers have concentrated their efforts in the business strictly to the online world, but now it’s becoming more and more evident that the offline world has a demand for Internet Marketing Services.
Case in point, I am often asked, “can you show me how to make money on the Internet?” by curious friends and relatives. The problem with the question, is that there are too many answers. However, I recently heard my daycare worker say that she was unhappy with her web site. She didn’t like the way it looked, but more to the point, it wasn’t bringing her any business. Since she was the person I trusted my child with all day long, I had a poke around her site to see what I could offer in terms of advice. The first thing I noticed was that her number one selling point was not being ‘shouted from the rooftop’ so to speak. You see, her biggest selling point is that she gives away the first week for free just for trying the daycare out. I said “That should be in BIG BOLD BRIGHT RED LETTERS at the VERY TOP of the page. It should be the FIRST thing they see. The second thing missing from her site is a strong call-to-action message. Now, this being a daycare, most people looking for one, are going to make a decision on one fairly quickly, so there would be no need for an opt-in list, however, being a marketer and believer in ‘multiple streams of income,” I’m thinking along the lines of affiliate marketing kids products and such for her as additional revenue, so I suggest an autoresponder message to opt-in in exchange for a Free List of “Arts and Crafts Projects You Can Do With Your Children.”
