The all elusive joint venture, or JV for short. It’s the one thing that almost all beginning marketers crave. They believe it is the answer to all their problems, that once they have that JV in their pockets that everything else is going to fall right into place. Well, this book that you’re holding in your hands right now is going to not only show you how to get those JVs but also give you the real truth about them as well. Why is the truth about JVs important? The answer is simple. There are misconceptions, not only about how to get a JV but also how beneficial they are in reality. See, the value of the JV is going to depend on many factors that people are mostly unaware of or oblivious to. Therefore, it’s important not only to explain to you how to go about getting a JV the right way but also explain to you the pitfalls and the realities of the aftermath. Not all is gold when it comes to hooking up with another marketer. I have learned this the hard way. So we’re going to start with the good stuff first so you’re not discouraged right out of the gate. But after I’ve gone over what I call the JV checklist, I’m going to share with you some sobering realities about what happens when you do get yourself a JV and what happens after the fact. It isn’t always pretty.
Approaching The JV Believe it or not, this may be the most important part of this whole book. If you get nothing else out of this book except what I am going to share with you here, you’re going to be 100 miles ahead of the game when approaching somebody for a joint venture. Okay, many beginning marketers are under the impression that in order to get a joint venture they have to already have a product to send to the potential partner. This is not true. And actually, if you want to be technical, asking somebody like a Willie Crawford to promote your product is not a joint venture. All that is, is trolling for affiliates. It’s not the same thing. So just what is a joint venture? Maybe we need to get that out of the way first before we even get into how to approach a JV prospect. The true unadulterated definition of a joint venture is when two or more people get together, combine their resources and collectively produce some kind of product or service.
