What is a one-time offer (OTO)? If you’ve ever downloaded a free report, booklet, book, video series or signed up to some sort of newsletter of email-based free course, you probably have ended up on a confirmation page. This page thanks you for signing up and it can give you some information regarding when you will receive the freebie that you are interested in. If you looked at the rest of the page, a lot the times you’re going to see an offer.
This is called a one-time offer. This type of offer also appears when you bought an item, usually a low-priced product like an e-book, a report or software.
