You have likely heard the expression that owning your own product is the key to making real money online. That is true for a number of reasons. One of the key reasons why that is true is because, if you own the product, you can create a sales funnel that you control and you profit from at 100% (or whatever amount you choose in regards to your affiliates, etc.). If you don’t own the product, then you can’t control the sales funnel, and you don’t profit from any additional sales made through that funnel. It is a known fact that virtually every Internet marketer makes most of his/her profits via the back-end of the sales funnel, NOT the front-end.
In fact, some marketers are willing to take a loss on the front-end of the funnel, just to get new customers onto his/her buying list and to help make profits for his/her affiliates so that they are willing to promote his/her future product offers. The real money is made on the back-end of the sales funnel because that is where the higherpriced offers are normally made. Add in that the creator of the funnel usually makes 50-100% of the sales of these upsell offers, and it’s no wonder why most Internet marketers make most of their revenues from one-time offers or OTOs. Therefore, if you want to make considerable money as an Internet marketer, you have to have your own product and you have to control the sales funnel.
