I could start by telling you about Twitter, and its 310 million users, but I am not going to because I don’t need to. On my very first day, sitting in a university classroom, studying online marketing, I remember my professor saying, ‘you need to understand. We are not digital marketing; we are marketing in a digital world.’ Everyone is on social media, and I don’t need to tell you this, because, well, everyone is on it. It is a self-evident, selfperpetuating truth – okay, stay with me. I aim to teach you how Twitter can generate traffic for your website. I don’t just want to go over how to make your posts better and build a following. I want to teach you the underlying theories behind digital marketing. In the hope that, once you know them, you will understand not just the what but the why. In this course you'll have an in depth short but insanely informative and beneficial lesson in exactly how you want to be using Twitter and how you can generate tons of traffic from the super powerful and gigantic platform.
What is my conversion? This is the first question you ask when undertaking any form of digital marketing. A conversion is when a reader, customer, member of your audience – whatever you want to call them – performs any action you deem beneficial for your business or enterprise as a whole. When asked this question most people will respond, ‘well that is easy I want to make sales.’ This is not a bad answer.
