The internet has represented a major revolution in our society. In a very real sense, it is “the future” that most of us were waiting around to appear in the form of flying cars and jet packs. That future is now our everyday reality and it has transformed the way in which we as a species communicate with one another, the way we learn, the way we travel, and of course the way we do business. For businessmen, the internet represents something more: with the majority of the world now online, the internet is officially the biggest marketplace that anybody has ever sold in. When you put a product up for sale online, it has the potential of being reached by more customers than any other forum.
The trick is, of course, that you have to reach those customers. You know how it goes. The popularity of the internet is a double-edged sword – while there may be billions of potential customers out there, there are also a much greater number of people selling things. This doesn’t mean that you can’t reach the wider audience offered up by Ben Franklin’s Guide To Internet Marketing Success the internet, it simply means that you have to excel at internet marketing in order to tap the true potential at hand. Because the internet is a new frontier in selling, many people also believe it’s a new frontier in advertising. In certain technical ways, such as sites using click-through or keyword-targeted ads, it is. But on the other hand, some age-old principles still apply.
