Welcome and thank you for taking the time to subscribe to this crash course in sales prospecting. Regardless of what type of business you may be in or what type of selling you do, I promise you that you will enjoy and benefit from this course. After you’ve finished this course you are free to share this document with anyone that you feel may benefit from its contents. This system will work for practically anyone responsible for finding new customers for a living so if you know someone getting stressed out over business send them a copy. All that I ask is that you don’t change the contents of this course in any way. I think that is fair. Let’s rid the world of cold-calling together, shall we? I created this course because I became aware of a problem that is running rampant among business owners and professional salespeople. I call it the Small Business Owner’s Dilemma. If it affects you, so will my description of this scenario. Sally is a nice person. She opens a business because she loves what she does and she is good at it. She knows her business requires new customers but she HATES selling. More specifically, she hates prospecting for new customers. Deep down Sally feels that calling people she doesn’t know and imposing on them by asking for business is wrong. She also isn’t very comfortable with attending business networking functions with the sole purpose of finding business leads. To be honest, Sally isn’t too fond of all the rejection that goes with cold-calling either. So Sally doesn’t sell, she doesn’t get new customers and soon, she doesn’t have a business.
