The Wave of the Future: Why Go Virtual? Since the inception and spread of the internet, our world has changed. Boundaries once thought un-crossable have not only been crossed, they have been erased by the expansion of cyberspace. These days, you can hop online and instantly connect with someone on the other side of the world. It’s incredible when you stop to think about it. Perhaps the biggest impact of the internet has been in the world of business, where the term “global market” has taken on a whole new meaning. The ability to connect with nearly all of civilization with a simple click of the mouse has enabled large companies to grow even larger; and small companies that would never have otherwise succeeded to flourish. Target markets can be identified, reached and serviced with the same level of professionalism whether a company consists of several thousand employees and twenty levels of management, or a couple of guys working out of a garage—and believe it or not, online consumer giant Amazon.com started out as exactly that. How about search engine behemoth Google? A couple of guys working from their basement. Behold the power of the internet.
With the dot-com busts of the eighties gone but not forgotten, businesses have learned their lessons and become more online-savvy than ever. The marketing waters have been tested, and it’s possible—and even likely—for a small business owner or venture start-up to craft an enormous web presence that makes them appear as big as Pepsi. This book will explain how to craft your virtual corporation and give your business or start-up the boost it needs to thrive in the global market—without spending or investing thousands of dollars as you would in a typical brick-and-mortar business venture
