Article writing can be difficult when you are first beginning. You want to get the word out about your website or products and know that writing articles is a great way to build credibility with internet users and the search engines. The temptation is to write a glowing sales pitch about your product or offer. One word for you: Don’t. Save the sales pitch for when they get to your site. And that’s where articles come in. The job of an article is to get visitors to your site. They aren’t re-modelled sales letters. You have to give a bit to get a bit. You give out some valuable information and the reader will give you their time and read what you have to say. Writing articles that you want to release to a wide online audience are all about demonstrating your credibility by providing useful information for the reader. And useful information doesn’t include how fantastic your product is and how it’s going to change their lives. Even if it will do that, you can’t write an article about it and expect to get it published. So how do you write an article that others will want to read and not only that but it will make them want to take action and click on the link to your site?
It goes back to that old chestnut – find out what people want and then give it to them. How many times have you heard that before? How exactly do you do that? You find out what web visitors are searching for by doing keyword research, find out what the hot topics are from message boards and blogs, look at your own web stats and see what terms are already bringing traffic to your site. You could also put up a page on your site where you ask visitors to tell you if they are wanting specific information or it could be a survey page making it easy for visitors to give feedback. Or if you offer a search function on your site use a tool like Hitslink to track the path people take as they navigate through your site and the search terms they use along the way.
