Niche Marketing The Facts . . . Niche marketing is the latest craze among internet marketers today. This new found appreciation for specialization is funny when you consider that it’s really all common sense. Every introductory level business class will teach you that market specialization is the key to distinguishing your business from the competition. Let’s look at how this shift in focus came about, and what it means for you. The trend towards home-based business boomed in the 1990’s. Alongside this trend, the Internet “grew up”. New technologies emerged which allowed anyone with an internet connection to sell products online and get paid without leaving the house. Soon, a whole industry sprung up around money making and home-based business education. Many of the internet marketing gurus you are familiar with today made their fortunes teaching other people how to make money online. There was only one problem, though.
People were learning the mechanics of marketing – things like how to generate traffic and how write better copy – but they weren’t getting any information on how to spot profitable markets. A vicious cycle cropped up due to this oversight. Soon, everyone wanted to make money by teaching others how to money, and so on ad infinitum. Finally, the industry wised up A new class of teachers emerged with the ”know how” and experience to assist others in the real world implementation of marketing tactics. In other words, we’ve finally come to the point where content is valued over form. Now, we can talk about more than just, say, list building in the abstract. We can talk about building lists in the context of businesses devoted to pets, or motorcycles or health. Best of all, we can finally begin the real work: how to find those markets, how to tap into them and how to sell to them.
