Writing an ebook and making a sales page for it is only half the struggle. If you want to make money in the information product industry – primarily: ebooks, PDF reports, case studies, and more – marketing will be your biggest hurdle. How do you push your product, especially in a competitive niche? A lot of popular niches have already been exploited; it’s “somebody else’s” territory. Finding a unique approach to pushing for more sales can be very difficult and stressful. The truth is, it’s the packaging that sells your goodies. You may have compiled the most comprehensive report in the history of whatever your topic is. Indeed, it could be a groundbreaking product. But without a “bright package,” no one will even bother looking at it. Think: even if you invented the most delicious candy bar in the world, a neighborhood wouldn’t know about it unless it had a flashy wrapper. The same applies in e-commerce. Even subtle things like the way you word your sales pitch page can make or break your killer ad.
One must-have item for any ebook product is a cover. With a network of Clickbank products overloaded with cliché pictures of successful businessmen, money flying around and big cars, they’re supposed to symbolize the riches that you’ll gain from whatever business ebook is being offered to you. If, for example, you’re buying an informational product on selling real estate, the cover is likely to have some fancy mansion on the cover. These are SO cliché. Every ebook product cover needs to be fresh and original. You want to offer your buyers something that no other website offers their clients. This is tailored individually to whatever ebook you’re selling, and guess what… the words written over top is what will steer your message one way or another.
